Where:
Retail Store & Street locations across Canada
Client:
Minute Maid Canada (CocaCola)
Product:
Five Alive Juice
Objectives:
Generate consumer awareness and trial for Five Alive juices - Encourage
immediate purchase
Strategy:
Create mobile sampling tanks and an event vehicle to attract attention
both in front of retail locations and on the streets - Offer consumers
a free product sample, with a coupon to induce immediate purchase
